Ghanaian Afrobeats icon KiDi opens his third studio album with “Crazy World,” setting the tone for “Where Do We Go From Here” before anything else on the fifteen-track project.
Across a career kick-started by his 2015 MTN Hitmaker win, KiDi has balanced sweet highlife-inflected romance with party anthems built for the charts. So starting with “Crazy World” is a deliberate choice, not a random sequencing decision. Here, KiDi wrestles with the absurdities of modern life and resolves to stay grounded in who he is, regardless of what surrounds him. That reflective opener sets up an album built around soul-searching rather than easy hooks alone.
“KiDi Crazy World” arrives as his first full studio album in five years, following 2019’s “Sugar” and 2021’s “The Golden Boy.” Those two projects already earned him Album of the Year recognition at the Ghana Music Awards, so expectations were high going in. KiDi has said the album took shape from roughly forty recorded songs before he narrowed things down to this final fifteen.
Placing “Crazy World” first tells listeners exactly where the emotional arc begins, before features from Sarkodie, Lasmid, Kwesi Arthur and AratheJay widen the album’s scope later on.
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