Nigerian highlife singer Prime-M joins indigenous rapper Zoro on “Oga Adviser,” a lively Igbo record about unsolicited advice and the realities of making money.
The song addresses a familiar situation. When someone is struggling to make ends meet, people rarely offer much help. However, once things begin to improve, everybody suddenly has an opinion about how that person should live. Prime-M uses this experience to send a message to people who enjoy advising others after their hard work starts paying off.
Prime-M, whose real name is Onowu Ugonabo, leads the recording with a mixture of Igbo and English. Zoro comes in with his rap delivery, adding his own perspective to the conversation. His appearance makes sense, considering his reputation for indigenous rap and his connection to Igbo music.
One detail worth mentioning is the guitar work by Fiokee. His contribution gives the song a traditional highlife feel, while Bube and Obiroyce handle the production. The instrumental leaves room for the vocals and keeps the recording connected to its Eastern Nigerian musical roots.
“Oga Adviser” was released in June 2021 and runs for approximately four minutes. Although it is not a new release, the song has recently attracted renewed attention among Nigerian music listeners. Prime-M has continued releasing music since then, including projects such as Authority & Power and A Big Na Okija Special.
The collaboration remains a good listen for fans of indigenous highlife and Igbo rap.
Play “Oga Adviser” by Prime-M featuring Zoro and tell us whether unsolicited advice is something you experience too.
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